What can be achieved through effective order management in Oracle OM?

Effective order management in Oracle OM primarily aims at enhancing the sales process and building strong relationships with customers. The focus on increased sales and improved customer loyalty reflects the core benefits derived from streamlined order management processes. By efficiently handling order placement, tracking, fulfillment, and customer interactions, organizations can create a seamless experience that meets customer expectations. This leads to higher satisfaction rates, which in turn fosters repeat business and strengthens brand loyalty.

In contrast, other options do not align with the objectives of effective order management. For instance, reducing total product offerings might limit the choices available to customers, potentially hindering sales. Similarly, higher return rates are generally an indication of customer dissatisfaction, which contradicts the goals of order management. Lastly, limited insights into customer preferences run counter to the principles of effective sales strategies, which rely heavily on understanding customer needs to tailor offerings accordingly.