How can promotions and discounts be managed in Oracle OM?

Promotions and discounts in Oracle Order Management can be managed effectively through promotional rules that apply discounts automatically based on predefined criteria. This automated approach streamlines the process of applying discounts, ensuring consistency and efficiency in how promotions are handled across all orders.

By utilizing promotional rules, businesses can set specific conditions under which discounts are activated, such as seasonal promotions, volume of purchase, customer segments, or product categories. This not only eliminates the need for manual entry, which can lead to errors, but it also allows for personalized marketing strategies that can drive sales and enhance customer satisfaction.

The other choices suggest methods that are more manual and less efficient. Manually entering discount codes for individual orders can be labor-intensive and prone to errors, while adjusting product pricing at the time of sale does not leverage the benefits of automated promotions which can be applied universally or conditionally. Customer loyalty programs providing random discounts lack the structured and reliable approach offered by automated promotional rules that are tied to specific criteria, thus missing opportunities for targeted marketing efforts.